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ATP Media

LiveWire Sport was brought in to shape and deliver a dynamic new social media approach for Tennis TV, ATP Media's OTT service, that would help fulfil the organisation's overall business objectives.

WHAT WE DO

• Consultancy and in-depth monthly reports 

• Ongoing creative content around key events and storylines

• Launched TikTok presence, with more than 350,000 followers and 10m likes within first 10 months
• Devised and supported execution of new video-led strategy, developed in line with organisation objectives and resources, which was singled out by Facebook for its ‘Success Stories’ case study

50 %

year-on-year follower growth (2019 v 2018)

1 billion

video views across Facebook, Instagram, YouTube & Twitter in 2019

141 %

increase in engagements (2019 v 2018)