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European Athletics

European Athletics is committed to harnessing the power of digital to shape the sport's future, partnering with LiveWire to champion its marquee live events through social, drive ticket sales and devise brand new sports formats.

WHAT WE DO

• Completed full audit, analysis and benchmarking of official accounts

• Devised new overarching digital and social strategy

• Full YouTube channel management, including content creation and community management

 Creation of full social identity in line with overall brand guidelines

• Developed and created archive-based content strands to mark EA's 50th anniversary  

• Revamped Athlete of the Month award on social

• Channel management for marquee events
• Market research and sport development for innovative DNA format
• Digital ticket campaigns

8 m

video views for 2018 European Championships content

90 %

of tickets sold

56 K

people clicked through from our ads

"LiveWire were a key partner in ensuring the European Championships were close to sold out, delivering a powerful ticket campaign and innovative editorial"