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Football Association

Under LiveWire Sport's guidance, the Barclays FAWSL, The Women's FA Cup, and the Women's Championship became the world's three fastest growing women's competitions on social.

WHAT WE DID

• 'Full-service' offering, including channel management, creative and video production and insight

• Recruited specialist content team from within the women's game

• Supported the establishment of, and produced content series for new OTT platform - The FA Player

• Launched GIPHY channel - with 250m views in first 10 months

• Provided best-practice workshops for clubs

• Delivered creative FA Cup archive content to appeal to younger audiences as part of the #NothingIsCertain campaign