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NFL

LiveWire Sport worked with the NFL to grow an emerging British fanbase in one of its key overseas territories.

WHAT WE DID

• Developed a new digital strategy, focusing on long-term business objectives 
• 
Real-time education campaign through #NFLRookie on Twitter
• 
Built lead-generation tools in NFL Team Picker and NFL 50 Golden Tickets
• Sponsorship activation for commercial partners including The Five Guys NFL Challenge
• Year-round social planning, strategy and content

130 K

customer leads in five months

26 %

increase in social media following

Twitter

4 m

impressions of #NFLrookie on Superbowl night

"LiveWire's strategy, content and platform development have been central to our UK growth. They're adaptable, insightful, diligent - and great to work with"