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Diversity in Digital Mentoring Programme

Supporting the growth of diverse talent across the industry

The Diversity in Digital Mentoring Programme was launched by LiveWire Sport in late 2019 to support the growth of diverse talent from under-represented groups across the industry. 

The programme also includes a year-round LiveWire Sport mentor, individually selected based on each person's skillset and aspirations to provide additional support and advice. 



Due to covid-19, plans for the programme were altered in line with social distance guidelines, with weekly Friday calls created to help build on the peer-to-peer network of the group, as well as hear from guest speakers from across the industry. Guests so far have included the likes of Ebony Rainford-Brent, Cricket World Cup Winner & Director of Surrey Women's Cricket; Andy Stevenson, Series Producer, Paralympics at Whisper; Karthik Ramulu, Head of Sponsorship, DHL; Manish Bhasin, Presenter; and Radha Balani, Director of Design & Facilitation at thinkBeyond. 

The cohort have also had access to bespoke training sessions from the likes of Milly Lawrence, Pitch Consultant and David Thomas, Trainer & Consultant. 

In July 2020, the cohort were given their first RFP to respond to for a hypothetical new tournament, with two groups required to work together to create an in-depth proposal before a live pitch as a team to a board of experts comprising of Alexandra Willis, Head of Communications, Content & Digital, AELTC; Amar Singh, Head of Content & Strategy, Football, Budweiser Brewing Group; Ed Langford, Digital Communications Manager, British Olympic Association; Radha Balani, Director of Design & Facilitation, thinkBeyond; and Dan Smith, Co-Founder, Summus Sports Group. 

The live pitches were delivered in August, with two 'agencies' created - 20Gen and Unscripted Capture - presenting approaches for a hypothetical seven-a-side football competition.  

The cohort are: Adam Addicott, a tennis writer from Taunton; Ade Ojigbo, a rugby fan with an enviable task of studying European Politics; Connor Belle, a university student from the West Midlands with a passion for volunteering and aspirations to crack into sport presenting; Emily Chow, a recent graduate currently working in the charity sector but looking to break into the sport industry; Jamie Cullen, no not the musician, but often found at gigs as an official photographer or videographer; Jay Lettman, a channel manager looking to make up for lost time in the industry after previously missing out on opportunities; Jordy Gray, an aspiring social media manager looking to break into F1;  Louie Benjamin, a 19-year-old school leaver looking to swap a degree for work experience; Mitul Samji, a creative writer with a passion for sports; Naomi Ogbeta, a six-time British triple jump champion with a talent for video and presenting; Rida Iqbal, an analyst with aspirations to become a consultant, Will Humphrey, a Bristol-based creative writer; and Zahrah Malik, a Manchester City Community student hoping to break down barriers for females in the industry.


Applications for the 2021 Programme will open in October. 

Applications are open to individuals who have faced both visible and invisible challenges. This could be for any number of reasons; age, beliefs, sexuality, race, disability, gender, all the way through to people facing financial, geographical, health, family or lifestyle challenges.

The programme is largely remote-based and is designed to be supportive but unintrusive, so participants can continue to work during the programme. 

Pranav Soneji answers some FAQ's here. Alternatively, you can contact the team with any other questions at mentoring@livewiresport.com 


LISTEN - The Diversity Question on the Unofficial Partner Podcast

LISTEN - The New Normal 


- Applicants must be legally permitted to work in the UK
- Applicants must be a resident of the UK
- Applicants must be over 18 (there is no maximum age limit)
- Successful applicants must be available to travel within the UK on occasion during 2021
- Applications are welcomed from anyone who meets the criteria set out above
- There is no entry fee necessary to enter this programme
- Only one entry will be accepted per person

Although all applications will be considered on their individual merits, in order to promote diversity and to increase the participation of those who are currently under-represented in the sport industry, use may be made of the positive action provisions in the Equality Act 2010 when deciding between two equally qualified and talented applicants.

Any further questions, please contact mentoring@livewiresport.com